Hi! I’m George, a senior creative designer with expertise in crafting captivating brands and unforgettable experiences.
I firmly believe that while good design can alter the appearance of our world, truly great design has the power to transform the way we perceive and think about it.
zoostar@gmail.com
A few design(ery) things I can do…
Branding
Understanding the core values of a brand plays a pivotal role in building the pillars on which it is built. I’m fascinated by the process of discovery, through to the final creative execution, based on these tangible insights.
AI
I’ve delved into leveraging generative AI to compliment my creative instincts with where suitable. This fusion has elevated my ability to prompt visual image generation to an advanced level, enhancing my creative output.
Digital
I specialise in design for websites, apps, and digital publications, prioritizing UX/UI. By adopting a user-first’ approach, I ensure solutions cater to user needs, seamlessly blending functionality with design.
video & Animation
In today’s social landscape, video and animation are crucial for capturing audience attention. I’ve crafted numerous assets in this realm for clients, aiming to enhance engagement and drive results.
Campaigns
I’ve worked on many integrated ad campaigns in various sectors. Understanding the needs of audiences and creating an impact through the correct media channels is a challenge, but it can be extremely rewarding.
Strategy
I have a genuine passion for design, but I’m also a skilled strategist. I love creating compelling brand narratives, develop audience personas, craft brand value documents, and facilitate discovery workshops.
I have many years of experience and currently work at Graymatter Reply, an award winning digital agency. I love applying and developing my creative skills to every challenge and Graymatter Reply is a great place to do it.
Learn more about what we do at Graymatter Reply at www.graymatter.co.uk
FOCUS ON
Branding
Digital
Campaigns
Print & Editorial
AWARDS
MKDA Bronze
MKBAA 2020
The Time Higher Awards Gold
The Drum Chip Shop Awards Finalist 2025
