Flexing with BSI
The BSI creative projects centred around campaigns that utilised emotive headline copy that was flexible enough to be nuanced for various targeted business sector audiences to promote BSI’s education products.
Visually, the approach featured typography immersed into real world environments to add a sense of inclusion, whilst retaining a tangible CPD proposition for businesses to consider for their workforce.
Category
Advertising · Campaign · Conceptual · Copy
