Open for business

Leveraging my specialist educational experience, I spearheaded the development of visually captivating creative solutions to enhance the Open University’s B2B offerings. In addition to the world-famous distance learning programs, the OU provides tailored educational opportunities for businesses, and I supported the internal B2B marketing team in promoting these offerings.

The campaigns, inspired by a visual identity rebrand, featured vibrant colours, shapes and graphics to support emotive headline copy with an array of key messages. These elements resonate with the offerings of a dynamic institution established over 50 years ago.