Unwrapping a campaign for YMCA

Working with the YMCA, this was a concept inspired by iconic Christmas film posters, parodied to shed light on the gravity of youth homelessness. Titles like ‘A Home, But Not Alone’, ‘Self’, ”Miracle on North 6th Street’ (reflecting the YMCA’s Milton Keynes location), and ‘Give Actually’ adorned the campaign. Its resounding success saw deployment across online platforms, social media, and physical events throughout the festive season.