Placing Kodak in the frame

Kodak Alaris required a product brochure highlighting their commercial printer range to independent retailers. The challenge was to seek out the USPs and turn them into tangible messages. The solution involved a combination of lifestyle photography, iconography and infographics to create this primary sales tool for the business.

Following this, a B2B campaign evolved to promote Kodak Moments prints, utilising still frames of family life. The campaign was launched at Christmas time and reflected a festive feel.